Potential to reach local, national or global markets.

 

Most artists’ leagues try to reach local markets around their city. If you want to promote your work maybe you will have a local artist show in a public institution or commercial establishment. You also have the possibility to send out brochures or postcards, However, this can be costly and time-consuming. On the contrary, as soon as you put your website on the internet you immediately have the possibility to reach a national and even global market. Over 109 million people access the Internet in America alone.

Nevertheless creating a website for your artwork alone will not generate a numerous amount of business. The “build it and they will come” approach does not always work. It is necessary to lead potential customers to your site and spark their interest in your work with an attractive and easy to navigate site. The more Internet users visit your site, the more potential there is for people to see your work.

Artist Websites also help you to target your advertising to the appropriate audience according to the type of art you produce. If you are an artist who specializes in watercolors, you are not going to have much success selling to a gallery that sells sculptures. Artist websites can make sure that people who are interested in watercolor are going to easily be able to find your site.
 

 

Linking to Other Sites.

 

By having a website you are able to advertise on other art websites and directories to increase you internet presence. For example, other artists will have a page within their site labeled favorites. Then you will be able to submit your web address to be posted. The artist will then review your site and if accepted add it as a link. Planet Art Web has a list of sites that you can add your web address to at no charge. By linking you web address, it is another way for internet users to find your site and really it is free publicity.

 

Physical Distribution.

 

Any form of advertising that you use now such as the newspaper, postcards, or letters should have your web address on it. You could also e-mail your address to clients, galleries or others who might be interested in your work. Listing a website fives clients the image that you are a professional and up-to-date with today’s market. The more effort you put towards making your web address known, the greater number of hits you will get to your site.
 

 

Outlet to Display Your Work to Potential Customers.

 

The artwork produced by members of this league is something that can only be appreciated if it is seen. You can tell people about it all you would like, but until the person has a chance to see it their interest will probably be minimal. If you hand out business cards with your web address on them, your potential client can look at your work at their own leisure. The visitor will have a chance to view all of your work that you wish to display as opposed to few pieces hanging in a gallery or exhibition. Planet Art Web can help to create a site that is attractive and will encourage the visitor to explore what you have to offer.
 

 

To Family and Friends.

 

Many artists have family and friends out of town that cannot see their artwork unless they visit. With a website you can use the internet to show family and friends your work. In addition, family and friends can refer or network your site to other people with whom they are associated with.
 

 

Source of Information for Potential Customers.

 

A website is also a good way to give additional info to clients. For example; artist history, shop or studio info, prices and etc. Customers can use your site as a way to contact you and ask questions or request additional information that cannot be found on the site. Most sites have a contact page that will list an e-mail address.
An added bonus of having a website is that art patrons can also learn about you, your artistic methods, or your thoughts on art. If you wish we can put images of you, your studio, your process of creating art or anything that you want on the site
Before customers make purchases, they usually wish to research on-line to make sure they are getting a good deal or just to find out more about the art or the artist. If your customer is researching on-line they are more likely to find your competition because you don’t have a website and they feel more comfortable purchasing from a person they have done research on. Most customers today also expect for any business to have a website.
 

 

Selling Art on Your Site.

 

Having a site also gives you the ability to sell your work on-line. If you are directly selling your work to customers, you can bypass third-party galleries that usually charge a commission for up to 50% for using their space and name to sell your work.
If anyone is interested in selling their work on-line, once they have a website, they will also be able to use on-line galleries as an outlet to sell. On-line galleries usually prefer clients that already have all of their work and information in digital format. Because these virtual galleries have lower overhead cost they will usually charge less than 30% to display and sell your work.
Everything mentioned include beneficial and wonderful benefits of having an on-line presence. Using the internet to promote your work can only help an artist become more successful and nationally known.